For Best Results For Today Using Email Marketing

How are your marketing campaigns going in today's market? If you are utilizing Email Leads for building your network marketing business, you probably have reached the conclusion that times have changed dramatically over the last few years. It’s just as easy to pay $15 per month for an autoresponder subscription, import 5,000 records over the course of a month, and get yourself 5 - 10 new recruits.

I taught that for several years. In fact, in the early days, I could load 400 emails a month and enroll 3-4 people a week into my business. It was easy and systematic.

These days, however, you can put 1 million leads a month into your AR, and that worn out and tired autoresponder you’re using has such a poor delivery rate, emails are getting blocked, filtered and all you can show for it is a few tire kickers, if you're luckygo and find what is now working, sit and be frustrated while you keep doing the same thing, or throw up your hands and give up.

This is about finding the solution for a change.

So what is working for folks today. If you are going to have success with email marketing, you should seriously think about getting your own email hosting company, learn to manage it (or find someone who will), send leads to your own personal landing page, and have them subscribe to your own list, which you can then personally email. Let me break it down for you.

The Autoresponders - You need your own email server and AR software. Now there are high end systems and middle of the road systems, but you are going to have to forget the days of a cheap autoresponder. It's probably time you committed yourself to becoming a little bit technical, or pay someone to do so for you.

The Leads - It's time for Coregistraion Leads You are going to have to think in terms of larger quantities of leads, and probably get them scrubbed. Get yourself at least 200-300,000 leads (depending on the capacity of your server), and pay to get them scrubbed. You will pay about $225 to get them scrubbed. Without getting them scrubbed, you will get some pretty fierce complaints, deal with abuse, spam bait, etc. Be responsible with your leads.

The Landing Page - You will need to either design yourself, or outsource the creation of this page to a place like elance.com. It shouldn’t cost more than $100, maybe half that, and it’s a one-time expense. Just a word of advice - don't use your company's self-replicated web page because you won’t have control over the list, and it helps protect you from being accused of spam.

Build Your Own List - This is the second step in the process - using a high quality lead capture autoresponder, called a closed loop autoresponder. The one that most people use and I have used since 1999 is Aweber. This is a monthly subscription of about $19. You will build your own list. Why? It gives you more control with your marketing, and, consider this if something should ever happen to the company you are working with, and they close down, you don’t lose everything because you own the list.

Here is the conclusion of the matter - you really must build your own list, building a strong bond or relationship with that list, and ultimately marketing to them the specifics of your home business. Here's the neat part, you are generating your own leads, that are not shared with anyone else - they are exclusive to you and you alone.

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